Avocados Of Chile is the new name of the former Chilean Hass Avocado Committee
Chile’s avocado growers’ association has a new name. The former Chilean Hass Avocado Committee will now be known as Palta de Chile (Avocados Of Chile).
The announcement was made during last week’s seminar ‘Avocados of Chile: Sustainable Origin, Global Reach’, which brought together authorities, experts, and key industry players.
Francisco Contardo, president of Avocados Of Chile, said the idea for the rebrand originated in 2019, but was delayed due to the negative press faced by the sector at that time over the environmental impact of avocado production in Chile. According to Contardo, these “myths were debunked one by one using hard data, after years of work focused on sustainability, traceability, and communication with various stakeholders”.
He said the Chilean avocado industry now enjoys a solid reputation that makes this launch possible. “We decided to make this name change now, which reflects the unity of the industry, our past, present, and future work,” he stated.
According to Contardo, “all avocados in Avocados Of Chile and all production and commercial links are represented in this new name. We are an association that brings together producers, marketers, and exporters. History has shown that teamwork has allowed this industry to be recognized as sustainable both nationally and internationally”.
“The move to Avocados Of Chile reflects who we are today: a consolidated industry, aware of its environment and demanding of itself. This change allows us to better project our purpose and strengthen our connection with people, building trust for the future,” he said.
Over the past few years, the industry has experienced significant growth, with production reaching 240,000 tonnes in the 2024/25 season, the highest in 15 years, driven by improvements in management, technology, and efficiency.
“Behind every Chilean avocado there is a lot of work, a lot of community engagement. It is a strong, mature, and extremely resilient industry,” Contardo noted.
In parallel, the sector has made consistent progress in sustainability, with a roadmap aligned with the United Nations’ 2030 Agenda. Currently, 95 per cent of the companies in the industry adhere to the Sustainable Development Goals, 100 per cent of farms measure their water consumption, and the vast majority have implemented measures to optimise its use.
According to Avocados Of Chile, all these advancements have positioned Chile as an international leader in sustainability within the avocado industry, a recognition validated in global sector forums.
Avocados have become a firm fixture in the Chilean diet, with per capita consumption currently standing at almost 9kg. “This is a natural step on the path we have travelled,” Contardo said. “The industry has grown, raised its standards, and learned to produce more efficiently and responsibly. Today, we want to project that work forward, with an identity that better reflects who we are and what we want to continue building.”
