Chiquita’s Pop by Nature campaign back for third year

Chiquita has announced that Pop by Nature – its seasonal creative campaign in collaboration with artist Jiaqi Wang – is back for a third year. The multinational described Wang’s work as “capturing small, human moments with colour, humour, and emotional depth, making her a natural fit for Pop by Nature”.

Launched globally in January, Pop by Nature is being rolled out across a variety of consumer, retail, and digital channels. It features limited edition Blue Stickers featuring Jiaqi Wang’s designs in stores; the unveiling of Jiaqi Wang’s official artwork for the campaign; and the release of a series of Miss Chiquita vignettes across social and digital media.

From 20-26 April Miss Chiquita House will return to Milan Design Week with immersive creative experiences, while a series of activations are planned for Banana Day in that month to bring the collaboration to life in-store and online.

“From the start, Pop by Nature has focused on turning small, everyday moments into something more, something joyful. Now in its third year, the campaign continues to evolve while staying grounded in one idea: bananas are already part of our lives. Chiquita just helps us see them with fresh eyes,” Chiquita said.

“Launched three years ago, Pop by Nature has become more than just a campaign. It’s a creative journey that has made pop art a distinctive and recognisable space for Chiquita.

“Built on the brand’s iconic status and joyful personality, the platform has evolved through collaborations with international artists, each bringing a fresh, personal perspective to the Chiquita world. With every new interpretation, the campaign reaffirms Chiquita’s place not just in the produce aisle, but in pop culture.”