Dole Food Company has launched the next stage of its Go Bananas campaign.
To coincide with the start of 2012, the banana producer-marketer has unveiled Go Bananas Every Day, which offers US consumers one different way to enjoy a banana for every day of the new year.
The suggestion for today, 5 January, is: "Polish your leather shoes with a banana peel."
The initiative will be supported by multimedia and in-store promotional campaigns.
As the country’s grape sector goes into winter recess, growers can look back on further progress following the conclusion of campaigns in China and Vietnam
Chocolate-covered frozen bananas are being included as part of a new collaboration to reduce waste of the fruit
Retailer launches playful campaign and debuts new look for the brand
Tomás Ferreira of Granfer, the country’s biggest stonefruit producer, looks at the outlook for the new campaign
South African summer citrus marketing season in the US kicks off with first containers landing in port of Philadelphia
Company says its new cross dock warehouse in Rotterdam will speed up European supply chains
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