Exporter agrees partnership with California-based berry marketer to produce and export licensed fruit following recent trial
Kenyan company Kakuzi has reportedly formed a new partnership with berry marketer Driscoll’s to produce and export the latter’s licensed blueberries.
As reported by The Kenyan Wall Street, the exporter could play a key role in the development of new supply of the branded fruit into markets in Europe, Middle East, and Asia.
According to Kakuzi’s managing director Chris Flowers, the California-based company sent a team to Kenya this week to assess the firm’s orchards in Murang’a County, to the north of Nairobia, where trial plantings were established two years ago.
“Kakuzi’s pilot commercial trials have done what they were meant to do, and we have learned a lot in preparation for our future expansion plans in this blueberry venture,” he told the newspaper.
Garland Reiter, Driscoll’s’ chief commercial officer and its vice-president of global blueberry leadership, was reported as saying developments at Kakuzi heralded the ‘dawn of blueberry exports’ to the international market.
