Oppy is looking to boost the popularity of its seasonal cherry program in North America this year by expanding its offering to include the Katicich brand.
The group grows its domestic cherries in California and Oregon due to the microclimates unique to these regions, with production expected to begin in mid-May and June respectively.
Brookside label cherries will be shipped from Lodi, California, while Katicich brand cherries will ship from Stockton – the first season Oppy will market the Katicich brand.
“Last year was one of the best for Oppy’s cherries and we are expecting a similarly successful programme this year as well, despite the unprecedented challenges that the produce industry is facing as a whole,' said Oppy's senior vice-president, categories and marketing James Milne. 'Constantly strong praise for Orchard View and Brookside quality gives us confidence that this season will be another outstanding year for movement, and for delighted consumers.
“Retailer excitement for our cherry programme is a reflection of just how much cherries are anticipated by customers everywhere, and how they’re typically viewed as a special treat linked to happy times,' he added. 'We expect the arrival of cherries to lift spirits and evoke a little more normalcy – and perhaps even optimism – for all who enjoy them.”
Oppy’s Oregon cherry programme, thanks to an extensive partnership with Orchard View Cherries for more than ten years, is equally expansive, with significant volume expected.
Specialising in dark red cherries grown on 3,400 acres, the family-owned brand has become well-recognised for its consistent quality and unique flavor.
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