Canada-based Metro Inc has revealed that is will offer three programmes to consumers offering more value for money while maintaining quality and variety.

The programmes include Red Flag Value, which involves lowering prices on products across all categories, and the retailer's own Selection and Irresistibles private label brands.

A promotional campaign highlighting the group's own-label products and emphasising that the products are between 10 per cent-30 per cent cheaper than national brands will be carried out by Metro.

'Given the state of the economy, Metro is assuming the lead in the food industry by taking action to help customers save in every possible way,' said Serge Boulanger, vice-president of marketing at Metro. 'All these initiatives prove the extent to which Metro is assuming its role as leader in the Quebec food industry.'