African nation climbed from seventh to fourth place in 2024
One million tonnes of blueberries worth US$6.733bn were exported globally last year according to research from Peruvian consultancy Fluctuante. Peru was the leading exporter with a 31 per cent share of the total, followed by Chile, Spain, and Morocco, each with 8 per cent, and the US with 7 per cent.
Morocco was one of the fastest growing supply countries, climbing from seventh to fourth place in just one year and thereby consolidating its position among the top five exporters worldwide. The country exported just 636 tonnes of blueberries in 2009 but by 2024 this has surged to 83,000 tonnes.
“This growth, with an average annual rate of 43 per cent, reflects the consolidation of a dynamic and competitive industry that has taken advantage of its natural, technological, and geographical advantages,” Fluctuante said.
The key drivers of growth in Morocco include favourable agroclimatic conditions for blueberry cultivation, with mild winters and warm, dry summers allowing for multiple harvests per year with high yields per hectare. Furthermore, regions such as Souss and Orientale offer fertile, well-drained soils, ideal for producing firm and flavourful berries.
Its proximity to Europe also improves the competitiveness of Moroccan produce in terms of quality and logistics costs. In recent years the incorporation of modern technologies and the application of good agricultural practices have raised production standards, allowing the country to effectively respond to growing global demand.
“What began in the 1990s as a fledgling crop has transformed into an organised, export-oriented industry. Strategic vision, coupled with continued investment, has been instrumental in consolidating Morocco as a relevant player in the global blueberry market,” Fluctuante noted.
“Thanks to this, Morocco has managed to consolidate its presence in major international destinations, becoming one of the five largest blueberry exporters in the world.”
Morocco plans to maintain an upward trend in its blueberry exports, both in terms of volume and value. The incorporation of new production areas, such as Dakhla and areas in the Atlas Mountains, will allow it to extend the harvest season and more precisely meet the demand windows of different international markets.
“This territorial expansion, along with constant evolution in agricultural practices, will contribute to strengthening the stability of Moroccan supply and improving its responsiveness compared to its main global competitors, such as Spain, Chile, and Peru,” the consultant said.
At the same time, local exporters are adopting a more strategic and professional approach, adjusting their business models to address price volatility and establishing more direct links with destination markets.
“If this trend continues, Morocco will not only consolidate its presence in Europe but will also be in a position to gain stronger access to new destinations such as Asia and the Middle East, thus strengthening its position in the global blueberry supply chain in the coming years,” Fluctuante concluded.
