Shipments set to grow 25 per cent this season, but increased volume is already putting pressure on prices
The 2025/26 Peruvian export season got off to a positive start in May, with almost 25,000 tonnes of fresh, frozen and processed fruit worth around US$137mn shipped in the first few weeks of the campaign.
Analysis by Fresh Fruit Peru suggests the country is on course to ship more than 400,000 tonnes across the whole season, representing an increase of 25 per cent on last year’s total.
However, the increased volume is putting mounting pressure on international prices. “So far this campaign, the average price has dropped by approximately 35 per cent to around US$5.60 per kilogram, well below the levels observed in previous campaigns,” the consultancy said.
“This drop in prices, despite the increased export volume, could seriously limit growth in total value. The most recent projections estimate a value increase of only between 8 and 13 per cent, demonstrating that volume alone no longer guarantees improved economic performance for the sector.
“This provides clear signs that two of the five main Peruvian agricultural export products – blueberries and avocados – are experiencing a phase of accelerated growth in volume, but accompanied by a marked contraction in prices. This trend could mark the beginning of a more competitive cycle, in which margins are reduced and a logic of efficiency and differentiation prevails.”
Peru has been expanding its blueberry acreage by approximately 3,000ha per year to. Currently, it is estimated that there are nearly 25,000ha in production.
