Agrícola Valenciana is now Port’s Spanish exclusive partner for citrus, as the newest member of its Exclusive Partner Programme
Global fruit importer Port International has announced that Agrícola Valenciana is now its exclusive partner on Spanish citrus.
The Spanish company, which is located some 70km north of Valencia and has been supplying Port since 1978, is the latest producer to join the group’s Exclusive Partner Programme.
Agrícola Valenciana exclusively produces 2.5m kg of oranges, clementines, and mandarins for Port International annually, it outlined, with volumes set to increase further.
“I have a special connection to Agrícola Valenciana, as my father manages the plantation with his team in Spain and I have known the products since I was a little boy,” said Philippe Peiró, managing director of Port International European Sourcing and son of the founder of Agrícola Valenciana, Ramón Peiró.
According to Port, its Exclusive Partner Programme allows partners and customers to benefit from long-term decisions, planning security, and competitiveness.
As a result, participating producers can make their production more targeted and sustainable and receive support for innovations, sustainability, and marketing initiatives.
The retail sector benefits from a reliable and innovative range of premium products and efficient information flow from the field to the point of sale, it noted.
“Thanks to the direct contact between Agrícola Valenciana, us at Port International, and the supermarket purchasing departments, we can make joint long-term decisions, enabling supermarkets to actively participate in shaping their product range,” Peiró added.
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