CEO Alejandro Moralejo shares growth expectations and global supply insights
An undersupplied European market augurs well for early arrivals of Southern Hemisphere citrus according to Salix Fruits’ CEO Alejandro Moralejo.
Speaking as the company kicked off its 2025 summer citrus programme, he said the US market is showing less interest in Southern Hemisphere imports due to this season’s bumper crop.
“After a challenging 2024, 2025 presents new dynamics in the global citrus market. As different regions complete their seasons, Northern Hemisphere producers set expectations for exporters and traders in the Southern Hemisphere,” Moralejo said.
Salix Fruits highlighted several factors shaping this year’s citrus trade landscape. Europe is experiencing lower volumes due to spring frosts in Turkey, impacting the export of lemons, mandarins, oranges, and fine fruit, which may also affect the start of the 2025/26 season, it said.
Additionally, Spain’s decreased production of Verna lemons, the early conclusion of Moroccan mandarin shipments, and strong demand for Egyptian oranges indicate that Europe and Russia will be promising markets for exports from South Africa, Argentina, Peru, and Chile.
Meanwhile, US citrus production has been significantly higher across most varieties, particularly lemons, reducing immediate interest in imports from the Southern Hemisphere.
On the supply side, Argentina and Chile have recovered their lemon production, while Chile reports strong mandarin volumes but lower orange yields. Peru is set to increase its mandarin output, while South Africa anticipates an average production year.
“These production fluctuations create supply and demand opportunities, and this is where Salix Fruits’ global sourcing and sales network becomes a critical advantage for our clients,” Moralejo noted.
With offices in the US, Egypt, South Africa, Argentina, Chile, Spain, India, and Asia, Salix said it can guarantee seamless supply and adaptation to market conditions.
“The US remains a priority market for us, with consistent citrus demand. Our global presence allows us to tailor supply according to regional needs,” Moralejo continued.
He pointed out that one of the main challenges for 2025 is uncertainty surrounding new US tariff policies, which have delayed sales programme closures and created complexities in international trade negotiations.
