Tesco has marked the new year by reducing the prices of 350 products available in its UK stores.
The UK's largest retailer said the average discount on the latest items to join its Big Price Drop campaign is 15 per cent.
UK apples are among the selected products, with the price of a pack coming down from £1.47 (€1.77) to £1.20 (€1.44).
CEO Richard Brasher said this round of price cuts was focused on the "staples" that customers buy every week.
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