Retailer is working with Food and Drink Wales to upskill Welsh suppliers and provide insight and training into key compliance and operation processes
Asda has enrolled 30 Welsh suppliers on a new development programme to help businesses upskill and gain insight into the retailer’s compliance, marketing and product development.
The initiative, which was announced last week at the Royal Welsh Show, is a partnership between Asda and government scheme Food and Drink Wales.
It will run over three days between August and October, including Asda’s Coryton store in Cardiff and its Chepstow depot, where suppliers will meet senior Asda directors and general managers.
“Bringing local products to our customers and making them accessible is a key priority, and this bespoke programme, one which will see us working closely with producers is an exciting opportunity to share hands-on and practical advice, helping suppliers unlock their full potential,” said Asda local buyer for Wales, Maisie McNab.
In Chepstow, suppliers will gain insights on supply chain and logistics, while a final day at the retailer’s headquarters in Leeds will focus on finance, trading and Asda systems.
Welsh cabinet minister for rural resilience and sustainability, Llyr Gruffydd, said: “This partnership between Asda and Food and Drink Wales will give suppliers practical support, expert advice and valuable commercial insight to help them strengthen their businesses and reach more customers.
“Through the development of our National Food Strategy we will continue to work in collaboration with retail partners and support Welsh producers to develop the skills, confidence and resilience they need to grow, compete and contribute to a thriving food and drink industry in Wales.”
