Salad supplier launches new packs with recommended retail price incorporated into bag designs for first time
Florette says it is supporting independent retailers with salad bags that incorporate prices into their pack design for the first time.
The products, which it refers to as price-marked packs (PMPs), are designed to drive rate of sale in the convenience channel, in a market characterised by heightened consumer sensitivity to price.
By offering clear, visible value on shelves, Florette aims to build shopper trust and communicate fair pricing.
As a result, two of the brand’s bestselling SKUs – Florette Crispy (90g) and Florette Mixed (125g) – now feature a highly visible recommended sales price of £1.25, a move intended to communicate standout value and build shopper confidence.
The strategy is apparently backed by compelling market data: according to research cited by the group, six in ten shoppers feel the impact of the cost-of-living crisis, and 65 per cent of convenience retailers now report that PMPs actively drive sales in store.
“We are excited to introduce our first-ever PMPs to give shoppers absolute reassurance on value, while simultaneously supporting our convenience partners in driving their rate of sale,” said Sophie Taylor, brand manager at Florette.
“Clear on-pack pricing removes the barrier to purchase, helping shoppers navigate challenging economic times and making it easier than ever for them to confidently choose healthy, high-quality fresh produce.”
Beyond driving footfall, the format can also deliver operational efficiencies for independent retailers by streamlining pricing decisions and saving time, the company added.
The move forms part of a major marketing brand refresh, marking Florette’s biggest strategic pivot to date.
Alongside a modernised logo and a striking packaging redesign, the overhaul introduces a bold innovation pipeline and a new overarching mission: Crafted by Nature, Perfected by Florette.
