Morrisons is offering customers the chance to pick up £10 worth of fruit, veg, deli and bakery products for just £3.09 as part of a food waste drive.
The supermarket has been encouraging shoppers to use the Too Good to Go app to prevent edible food from being thrown away, and so far 100,000 bags of unsold food have been sold, saving saving 250 tonnes of CO2e.
Morrisons is the first supermarket to use the Too Good to Go service, which is available in the majority of its stores nationwide. Customers can download the app, select a local store to purchase a bag of unsold food worth at least £10 and then pay through the app before making the collection of a ‘Magic Bag’.
Steven Butts, head of corporate responsibility at Morrisons, said: “We’re making good food affordable for everyone and working with the Too Good to Go app also reduces food waste. Customers love it because they save money and the environment at same time.”
Paschalis Loucaides, UK country manager at Too Good To Go, said: “Working with Morrisons has proven just how impactful collaboration is to reduce food waste. By saving 100,000 meals in the last year alone, we have been able to ensure that food is eaten and enjoyed instead of wasted. Our users have loved rescuing the Morrisons Magic Bags and I know, together, we can continue to make big strides in the fight against food waste in the months and years to come.”
Too Good To Go offers Magic Bags of food from retailers, restaurants and cafes, with customers just needing to download the free app and browse local stores with food available. They select their local Morrisons store from which to purchase a Magic Bag of unsold food, pay through the app and collect their food during the given collection window.