Fresh produce businesses face some huge environmental challenges. Christelle Bertin of Blue Whale tells Chris White how France’s number one apple and pear supplier has formed a supply chain consortium to confront these challenges and convert them into a marketing opportunity

Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

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