Ged Futter
Director at The Retail Mind
CommentSupermarket audits are excessive. It’s time for a fresh approach
Former senior Asda buyer Ged Futter argues that the audit burden placed on producers has got out of hand, making the case for a more pragmatic and light-touch way of working
Comment‘Retailers’ obsession with price is main cause of produce shortages’
GSCOP expert and former senior Asda buyer Ged Futter says the current supply shortages at UK supermarkets are down in large part to retailers’ all-consuming focus on price at the expense of product availability