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Marketing to Gen Z: Premium pineapple packs a punch
Xavier Roussel of Dole explains why the world’s largest fruit company has introduced another premium pineapple variety
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Watch video interviews and special video reports to deepen your understanding of the global fresh fruit and vegetable business.
Marketing to Gen Z: It’s all about fun and enjoyment
West Mathison introduces Stemilt’s new pear variety, which he says offers consumers and growers something altogether more modern
Marketing to Gen Z: Social media is the new grapevine
Jennifer Sanchez of Sun World shares how the brand has reimagined table grapes for younger consumers and connected with them online
Marketing to Gen Z: Time for kiwifruit to shine
Jingold marketing manager Federico Milanesi discusses the importance of attracting younger consumers, and the growth prospects they bring
Marketing to Gen Z: How to bring fresh appeal to pears
The president and CEO of USA Pears reveals how the marketing organisation is repositioning itself with its first new visual identity in several decades
Marketing to Gen Z: The avocado advantage
Avocados from Mexico president Alvaro Luque explains why the fruit is so popular among younger generations, and why authenticity is key to connecting with them
Video: Why the apple business is ‘too confusing’
Serge Mouneyrac, a major supplier of fresh apples and pears based in Paris, says too much variety can complicate the market
Video: How will AI shape the future of fresh produce?
AI is transforming how fruit and vegetables are bred, grown, distributed and marketed. But where will the technology have the greatest potential impact?
Video: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
The Fresh Ideas Show: How to keep Fruit Logistica fresh and relevant
In this bonus episode, Mike and Maura speak to David Ruetz and Mario Tobias of Messe Berlin about the trade show’s future development
Asia’s appeal, apple and pear trends, and Europe’s worker scandal
The Fresh Ideas Show delves deep into Asia Fruit Logistica, pins down the Prognosfruit forecasts, and exposes the truth about European migrant labour
Video: The hidden cost of fruit and veg supply chains
A powerful new documentary film called The Pickers exposes the harsh reality faced by many migrant farm workers across southern Europe
Video: Sustainability fixes for French apples
How have growers in the Loire Valley managed to adapt their orchards to new challenges created by climate change?
Video: West Flanders heralds hydroponic revolution in field vegetables
New growing system unveiled in Belgium offers radically different method of leek production
Video: Magnetic fields, better yields
Rozalin Aliramaei speaks exclusively to Fruitnet about Elenovations’ AI-driven technology, which simulates plants’ natural growing conditions
Video: Tariff tension triggers Canadian concern
Seeds & Stems’ Sav Tsoukalas discusses how US tariff policy and Canada’s own response is reshaping supply chains, changing retail buying patterns, and influencing consumer choices in the country’s fresh produce market
The Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets
Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast
Video: Industry is ‘resilient’ despite cost increases
Worldwide Fruit CEO Steve Maxwell tells Nina Pullman why there’s more growth to come in avocado, and how the industry has shown resilience in the face of rising costs, inflation and National Insurance increases
Perceptions of freshness ‘key to future success’ at Ocado
Trading manager Martha Springham discusses challenges and advantages of online retail in Festival of Fresh interview about Ocado’s fresh produce strategy
Video: Extreme weather cuts English pea harvest after strong start
Pea grower reports yields approximately 25 per cent below contracted tonnage following a challenging end to what had initially promised to be an exceptional season
Chilean cherry grower bids to stretch British season to 100 days
FGA Farming is using Chilean production systems and new varieties to extend supply as it scales up to become UK’s single biggest cherry grower
Video: Alegra’s summer snack campaign shines light on new strategy
Italy’s largest fresh produce company is focusing its summer marketing efforts on distinctive licensed varieties to differentiate itself in key categories
Relive Festival of Fresh 2025
The highlights video has landed from Festival of Fresh 2025, which featured big-name speakers, fascinating tours, and this year’s industry awards
Video: Ica attempts to make fruit and veg cool again
Swedish grocery giant Ica has unveiled a major new initiative aimed at reversing the declining trend of fruit and vegetable consumption among children, with nine out of ten Swedish kids currently falling short of WHO recommendations
The Fresh Ideas Show: Banana drama, Brexit bridge-building, and a bunch of clever Kiwis
Fruitnet’s brand new podcast features exclusive interviews and expert analysis of the big stories in the fruit fresh produce business
Video: Tour the new Essex glasshouse
Max MacGillivray visits the site of a major new Essex glasshouse to find out more about the development
Video: Driscoll’s eyes UK growth through new R&D centre
Global R&D head Scott Komar and European MD Wyard Stomp talk to Fruitnet at the opening of Europe’s largest dedicated berry development facility
Boxing clever: art of vertical farming enters cubist phase
A new production centre on the outskirts of Phoenix, Arizona, combines advanced indoor farming with futuristic warehouse distribution technology
Video: Vog homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
The pallet revolution: replacing wood for good
As American entrenprenur and author Seth Godin says, “Change almost never fails because it’s too early. It almost always fails because it’s too late”
Video: Kikokà brings new value to kiwifruit category
Chris White heads to Italy and discovers how the consortium plans to achieve commercial success with premium varieties under its new brand
Video: Aldi adds avocados to ethical model
Watch our exclusive interview with Franka Rodriguez, Aldi South’s director of global sourcing, as the retailer expands its responsible sourcing programme
Video: Sawari puts down local roots with Dutch ginger supply
Sawari Fresh has made its name as a garlic and ginger importer. Now it wants to develop local ginger production in Europe
Video: A closer look at Sekoya’s new blueberry dispenser
The company’s retail expert Hans Liekens explains how the company’s new device can boost sales of the fruit
Video: Film captures impact and value of avocado marketing
Hass Avocado Board says its strategic promotions have helped grow US avocado demand by 260 per cent since 2002
Take a look inside the world’s first large-scale vertical berry farm
Video and photos released by Plenty offer first view of how around 1,800 tonnes of Driscoll’s berries per year will be grown
The Power of Branding, Episode 4
The fourth episode of FPJ’s video series in collaboration with Coregeo explores the lessons we can learn from successful fresh produce brands such as McCain and Zespri
Fruitnet helps Flanders explore Norwegian market
Suppliers from the Belgian region have identified Norway as a major opportunity to sell more fresh produce including berries and pears
The Power of Branding, Episode 3
Episode Three is all about how fresh produce brands can use social media to make meaningful connections with consumers and drive sales
The Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
ProducePay takes aim at supply chain inefficiency and waste
CEO Patrick McCullough tells Fruitnet why the digital B2B marketplace is on a mission to revolutionise grower financing and streamline produce supply chains
BerryWorld boss: “Supply gaps still exist”
Even in large, developed markets like Germany and France, says CEO Adam Olins, there are still big opportunities to sell more fresh berries
Amalia Rossa hits the right note
Joe de Ruse, genetics director of The Summer Berry Company, tells Fruitnet why new raspberry variety is proving a hit with European retailers
The Power of Branding, Episode 1
A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers
Bloom Fresh dials up the innovation
Maura Maxwell talks to CEO Kenneth Avery
Research project aims to get to grips with post-Brexit logistics
Project by logistics advisory Global 78 seeks to understand how fruit and vegetable businesses can operate most effectively in new trade landscape
New spraying drone to help growers reduce water use
Spraying solution from Hungarian agtech firm ABZ Innovation will allow producers to operate more sustainably and cost-effectively, the company says
VIDEO: Shropshire calls for more continuity in seasonal worker scheme
In an exclusive interview with FPJ, former G’s boss John Shropshire calls for a new seasonal worker scheme to guarantee labour supply for at least the next five years
VIDEO: Sir Charles Godfray ‘optimistic’ about global food security
Ahead of his 2023 City Food & Drink Lecture on 15 May, illustrious population biologist Sir Charles Godfray tells Fred Searle why he is optimistic about the task of feeding a growing world population, and doing it sustainably