Harvey Choat
Managing director of Nexus PR
CommentWhat can challenger brands teach the fresh produce industry?
Harvey Choat, MD of comms agency Nexus, explores what fresh produce brands can learn from the best ‘challenger brands’ in food and drink?
CommentCan Veganuary get its veg back?
Harvey Choat, MD of food and drink comms agency Nexus, argues that the 2025 Veganuary campaign risks alienating consumers and should instead focus on a message of ‘plant-more’ rather than ‘meat-less’