Marketing – Page 101
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ArticleHangzhou event hits the market
Brand-building via e-commerce, reaching out to new consumers in tier-two and -three cities, and managing future market growth projections in China were some of the hot topics discussed at Asiafruit Market Insight
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ArticleUGPBAN clashes with Auchan
UGPBAN is taking legal action against Auchan after the latter included Antilles bananas in its cut-price promotion in France
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ArticleRoyal support for German campaign
Dutch Queen Máxima were in Germany to mark the start of the Frische ist Leben scheme's third annual promotion
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ArticleSocial media boosts the salad category
Jan Doldersum of Rijk Zwaan will champion the use of social media at the upcoming European Vegetable Strategies event
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ArticleChiquita Hellas joins racism fight
Greek marketer has launched a short campaign to tie in with the #weareallmonkeys drive
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ArticleRetail giants talk sourcing in Hangzhou
High-level speakers from Walmart China and e-commerce giant TMall set to discuss their produce sourcing plans at Asiafruit Market Insight
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ArticleHockey cup boost for fresh produce
Dutch set to showcase range of fruit and vegetable, including US sweet potatoes, at the Hockey World Cup in The Hague
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ArticleCopa-Cogeca offers marketing help to farmers
New scheme aims to help agricultural entrepreneurs gain a better understanding of marketing and improve branding
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ArticleItaly, Spain consider joint berry campaign
Marco Eleuteri of AOP Armonia believes the proposal would give a much needed boost to the Italian sector
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ArticleFruitylife enhances European campaign
The joint promotional campaign that operates in France, Italy and Germany has a number of new initiatives in store
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ArticleChiquita launches new Chiq campaign
Multinational's iconic Miss Chiquita returns to Italian television screens in support of sales across the Italian peninsula
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ArticleEU fresh produce consumption falls
Latest edition of Freshfel's Consumption Monitor highlighted declining fruit and vegetable consumption and growth in exports
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ArticleHealth message returns to Germany
German shoppers will see Frische ist Leben promotional posters in supermarket car parks over eight-week period
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ArticleBig funding boost for EU promotions
European Parliament approves new scheme which will see promotional funding for agriculture rise to €200m by 2020
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VideoTotal Produce trials NFC technology
Near field communications and beacons will enable marketer to speak directly to consumers' smartphones in store
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CommentFuture fresh berry trends
Following the Global Berry Congress 2014 in Amsterdam, Eurofruit editor Mike Knowles sums up the event’s findings
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ArticleSesame Street marketing kit unveiled
PMA and Sesame Workshop launch fresh produce marketing programme Eat Brighter to boost consumption
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ArticleNew platform for European vegetables
Vegetable and salad businesses in Europe have a new opportunity to discuss the latest trends with the launch of European Vegetable Strategies
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ArticleAMC unit takes charge of grape varieties
SNFL acquires exclusive licence to grow Sheehan series in Namibia and South Africa, with plans to grow more for Europe and Far East
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ArticleSavéol marks 300 years of Plougastel
To commemorate 300 years of the highly regarded strawberry variety, French co-operative Savéol has a new promotional campaign in store