Marketing – Page 112
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ArticleCore and Delta join Kiku family
South African and Serbian apple grower-exporters sign up to produce and promote Kiku-branded fruit
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ArticleDriscoll's varieties proving popular
A selection of the Netherlands-based group's new strawberry varieties are testing well with consumers
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ArticleMorrisons offer boosts Pink Lady
Record sales of branded apple achieved during three-week, half-price promotion, British retailer reports
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ArticleSouth African avocados on course
All signs point to a strong season with grower organisation SAAGA predicting that it will produce a 12.5m-carton export crop
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ArticleInnocent teams up with Disney
Innocent and Disney hope to form a winning combination in the UK, engaging with children and boosting kids' interest in fruit
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ArticleEnza and Zespri team up in Europe
A year on from their bitter court battle, the New Zealand exporters say they will work together to sell gold kiwifruit in Europe
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ArticleMurcia 'needs quality label' for almonds
Alfonso Gálvez Caravaca says a quality marque will allow the region to promote its product among consumers
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ArticleCall for greater Spanish grape promotions
Alfonso Gálvez Caravaca of Asaja Murcia has said that a marketing push should take place in the UK and Germany
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ArticleFreshfel launches Kids Enjoy Fresh site
New website is designed to highlight the benefits and enjoyment of fresh produce consumption to European children
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ArticleDutch cherry season gets underway
Start of campaign coincides with end of Italian season and first arrivals of Turkish cherries alongside later Spanish supplies
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Article+Brócoli aims to build demand in Spain
Spanish promotional organisation appoints new president and targets significant increase in domestic consumption of broccoli
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ArticleRSA grapefruit promotions scrapped
Promotions for South African grapefruit in the UK and Japan have been shelved, says South African Citrus Growers’ Association
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ArticleWhich? rewards Aldi performance
Discounter walks away with the prestigious Supermarket of the Year title at the Which? Awards 2012
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ArticleInnocent Drinks cancels Olympic festival
Smoothie and juice marketer abandons plans for sports-themed summer event in London due to poor ticket sales
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ArticleNew ad hits French cinemas
A new promotional advertisement is being shown in French cinemas to explain the hard work that is done in the fresh produce sector
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ArticleSuccess for We Care, You Enjoy
Andalusian campaign marketing fresh produce in Germany is hitting major audiences in the country
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ArticleJaffa reveals competition winners
Space Hoppers for Schools competition, aimed at promoting a healthy lifestyle, proves a success in the UK
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ArticlePink Lady photo awards opens for entries
The second edition of the international Pink Lady Food Photographer of the Year has opened for entries
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ArticleFunding blow for RSA campaign in Asia
South Africa’s efforts to develop presence in Asia suffer major setback with forced withdrawal of official participation in Asia Fruit Logistica
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ArticleBLSA launches new salad campaign
British Leafy Salads Association launches three-year campaign aiming to promote health benefits of leafy salads