Marketing – Page 114
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Worldwide Fruit lands M&S award
Company picks up prestigious Plan A Food Supplier of the Year title at the retailer's conference and awards ceremony
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Article
Euro 2012 call-up for Three Lions Salad
Florette relaunches its iconic Three Lions salad ahead of a bumper summer of sport and celebrations
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Local goes global
Even Brussels is now busy thinking how it can best legislate in order to satiate Europe’s hunger for locally grown produce. Localism is a big trend that is here to stay, but it raises challenges
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Morrisons Smitten with apple variety
New Zealand-developed Smitten apple variety is set to hit the shelves of UK retailer Morrisons for the second year
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AGF boosts online profile
Spanish association launches apps to back its watermelon brands and revamps website
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Retailers 'holding back berry sales'
More needs to be done to improve the presentation of fresh berries in stores, says leading European soft fruit marketer
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Runners chow down on Pink Lady apples
As the official apple of this year's London Marathon, Pink Lady apples were given away prior to the start of the race
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T&G to export kiwifruit to Asia
Turners & Growers granted limited access to Chinese and South Korean markets for its Enza Gold kiwifruit variety
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Enzafruit freshens up site
The company's new redesigned website has been designed to improve the service it offers its customers
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Sweet Perfection soft fruit brand launched
ZON subsidiary Sun Berry International unveils new trademark for high-end strawberries, with other products to follow
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Club varieties show good promise
Dutch group The Greenery suggests commercial model of controlled production and marketing is reaping significant rewards
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Morrisons back with Fresh In campaign
Retailer underlines its commitment to sourcing locally produced fresh fruit and vegetables "wherever possible"
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Innocent slims down ahead of Olympics
Smoothie maker launches 160ml range for sale in Tesco and Sainsbury's as part of lunchtime meal promotions
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Bonduelle redesigns in Russia
Following its recent acquisition in Russia, Bonduelle has segmented its offering into three lines and given its packaging a makeover
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Good start for Spanish strawberries
Freshuelva looks to build on export rise with promotional campaign in German cities
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Gruppo Pam promotes freshness
Italian supermarket, hypermarket and discount chain operator focuses on quality and taste in new advertising campaign
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Florette's Duo hits screens
The group has launched a new TV ad campaign to highlight its Duo range of pre-packaged salads
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Article
Innovia Films aids School Fruit Scheme
Group's NatureFlex NVS film is being used to wrap fruit used in the School Fruit Scheme in Italy
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Video
Strong turnout for FRESH2011
More than 200 delegates from 24 countries attended this year's congress, which was held in the Dutch port city of Rotterdam
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T193 Ltd wins new apple rights
New Zealand fruit company T193 has won a licence to grow and globally market a new apple variety that is expected to meet strong demand in Asia