Marketing – Page 117
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ArticleSector must broaden its approach
Freshfel Europe calls on industry to adopt 'holistic approach' to marketing inherent qualities of fresh fruit and vegetables
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ArticleBrands issued social media warning
Research suggests that users of social media platforms such as Facebook are drawn to brands by added incentives
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ArticleGF Group shows off F.lli Orsero boxes
Company unveils innovative cartons designed to allow easy presentation of pineapples and bananas at point of sale
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Article
All Day Long gets co-funding from EU
The Belgian campaign to boost fruit and vegetable consumption has received the continued backing of the European Union
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ArticleSpanish Young Chef of the Year revealed
Foods from Spain announces that Ben Murphy is the winner of its annual Spanish culinary competition
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ArticleKloosterboer picks up sustainability prize
Group receives the Lean and Green Award for dedication to a sustainable business process
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ArticleNZ gold kiwifruit grafted ‘illegally’
Desperate New Zealand kiwifruit growers have taken matters into their own hands by grafting a trial gold variety
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ArticleThe Greenery unveils 2inOne promotion
Dutch marketer aiming to boost demand for Conference pears among German consumers by underlining fruit's versatility
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ArticleSavvy lands Florette campaign
Salad leader's 2012 promotional push in the UK will be driven by Savvy Marketing
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ArticlePink Lady to launch kids brand
France-based apple brand plans new product launch, ‘PinKids’, specifically targeted at children
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ArticleWashington cherry order continues
Growers vote in favour of continuing the industry's federal marketing order at referendum
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ArticleGF Group to unveil Fratelli Orsero brand
New label to be used on Italian company's fruit following decision to end long-standing marketing deal with Del Monte
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ArticleAgrexco aims to bounce back in 2012
Under the guidance of new owner Gideon Bickel, the fallen Israeli fresh produce giant is aiming to re-establish itself this year
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ArticleSan Francisco tastes European Flavors
European promotional project is on show at the Winter Fancy Food show in San Francisco, US
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ArticleKleppe wins Argentinean award
The apple and pear giant has received national recognition for its innovation, excellence, commitment and hard work
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ArticleIndustry aims for positive year in 2012
Freshfel puts 'challenging' 2011 behind it by taking the lead in assisting Europe's fresh produce industry through a series of planned initiatives
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ArticleSputnik backs UK cherries and plums
PR agency will help encourage customers to increase consumption of UK-grown stonefruit
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ArticleInterfel prepares for Fruit Logistica
The French interprofessional organisation will this year focus on education, encouraging visitors to relive their childhood memories
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ArticleExporter proposes India-Pakistan mango cooperation
India and Pakistan should set aside differences and jointly promote their mangoes to international markets, says leading exporter
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ArticlePiazza Italia prepares for Fruit Logistica
Leading Italian companies to offer warm welcome to existing and new industry contacts at exhibition event in Berlin