Marketing – Page 122
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ArticlePeru to redirect mango exports to Asia
The nation’s leading mango organisation is budgeting for new promotions in Asia, particularly China where Peru’s participation is low
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ArticleUK gears up for Avocado Week
Major Chilean Hass avocado marketing drive set to hit the web, retail stores, culinary schools and outdoor locations across the UK in October
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ArticleGF Group to market own brand in 2012
Following end of marketing deal with Del Monte, Italian distributor hints at plans for new banana and pineapple brand
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ArticleSainsbury's unveils summer courgette
Yellow courgette variety grown in Cornwall set to make colourful addition to retailers' fresh vegetable range until October
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ArticleSpain stages airport promotion
Country’s ministry of rural affairs estimates airport fresh produce promotion reaches 0.5m tourists
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ArticlePicota sales rise for third year running
Spain’s Picota cherry sector reports third successive sales increase in UK, thanks to major promotional campaign
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ArticlePink Lady sponsors photo contest
The apple brand is sponsoring a UK photography award, exploiting synergies between its premium brand and beautiful images
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ArticleAnecoop promotes watermelons in France
The Spanish cooperative is promoting its pipless watermelon in France to stress the natural way it is produced
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ArticleAnecoop hands out free fruit to pilgrims
Marketer estimates it will give out 30 tonnes of free watermelon slices during papal visit to Spanish capital
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ArticleFPC welcomes frozen vegetable ruling
UK Advertising Standards Agency confirms advertisers cannot claim frozen vegetables have more nutrients than fresh produce
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ArticleYellow raspberries in at Tesco
UK retail leader is offering a unique raspberry variety to customers
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ArticleVelvetine makes Waitrose debut
British retailer launches New Zealand-bred variety in store in conjunction with grower group Fruition
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ArticleSensational Flavours heads for the US
Rijk Zwaan's product line to hit the US, following its introduction in European and Asian countries
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ArticleTesco highlights 'Just Discovered' products
Retailer rolls out new label across a number of exclusive food products, including fresh produce
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ArticleBlueberry programme to continue
Growers and importers in the US have voted in favour of continuing the research and marketing programme
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ArticleChiquita plans Greek push
Despite the economic crisis in Greece, Chiquita Hellas has decided to focus on marketing to stay ahead of its rivals
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ArticleTesco launches new rainbow cauli packs
Pink, green and white varieties sold together as part of a plan to make brassica more attractive to young consumers
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Article
Mr Fruitness offers healthy advice
Fruitness enjoy it! campaign outlines healthy eating tips to promote fresh produce consumption and reduce obesity in EU
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ArticlePink Lady enjoys consistent growth
Results of the 2010/11 campaign demonstrate “maturity” and “consistency” of the Pink Lady apple brand in the European market
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ArticleIGD releases 5-a-day 'composite' guide
New limits on sugar, salt and saturated fat allowed in so-called composite foods that contribute to five-a-day have been released