Marketing – Page 13
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NewsWorld Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
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NewsKenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
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NewsDemand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
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NewsMeet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
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NewsPink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
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NewsCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
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NewsNergi mini kiwifruit announces return to shelves
The mini kiwifruit is increasing in popularity in countries that eat a lot berries, according to Sofruileg’s Jean-Pierre Caruel, with growth in that category boding well for Nergi
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NewsDel Monte’s Precious Honeyglow pineapple wins innovation award
Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards
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NewsCamposol and Ninjacart bring Peruvian blueberries to India
Blueberry producer partners with Walmart-backed agri-startup to distribute fruit to more than 100,000 Indian retail outlets in over 100 cities
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PodcastsFruitbox 108 · Carlo Magni & Louise Beard, Forward Insight
Chris, Carlo and Louise consider the consumers of tomorrow, the choices they will make and how we can develop fresh produce that will appeal to them
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NewsFreshfel warns of the impact of promotion budget cuts
The organisation has sent a letter to the EC warning that the proposed redeployment of existing funds away from promotional activities could threaten the competitiveness of European fruit and vegetables
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NewsTaste key to boosting Conference pear consumption
Greater focus needed on taste and enjoyment to arrest declining consumption of Conference pears in Europe, says Marc Evrard, commercial director of Belgian Fruit Valley, with lessons to be learnt from Asia
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NewsRijk Zwaan hosts sweet pepper seminar on eve of Asia Fruit Logistica
On 3 September, the day before Asia Fruit Logistica, breeder Rijk Zwaan is organising a seminar focused on sweet peppers in Hong Kong, as market potential grows in the region
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NewsCompagnie Fruitière extends European network with Polish office
The establishment of Compagnie Fruitière Polska enables the group to get closer to its customers in the eastern European market
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NewsDel Monte recognised for sustainability
Fresh produce giant is named as a 2024 Seal Business Sustainability Award winner for its efforts to promote sustainability in emerging economies
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NewsOrsero puts berries on giant billboards
Supplier underlines its commitment to sales growth in berries with two enormous advertisements in the centre of Milan
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NewsLineage launches Global Food Chain Innovation Challenge
Competition invites students and startups to develop and pitch groundbreaking solutions aimed at tackling food waste
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NewsThe healthy snacking opportunity
As South African raisin production increases, leading local supplier PepsiCo is eyeing huge sales potential in the global healthy snacking segment
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NewsOutgoing Zespri CEO reflects on golden era
Dan Mathieson has overseen a period of “phenomenal growth” as CEO of the world’s leading kiwifruit marketer. He tells Fruitnet what he’s proudest of looking back on his seven years at the helm
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NewsRijk Zwaan celebrates 100 years with honorary royal title
As part of the Dutch breeding company’s centenary celebrations, it has been granted the honorary royal title ‘Koninklijk’