Marketing – Page 13
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ArticleKiku adds Alnova to impressive apple line-up
“There is space for both commodities and clubs today in this world,” says chief executive Jürgen Braun
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ArticleSaudi date business sees room for growth
Indonesia is the main focus of the latest marketing drive for Saudi dates, along with Morocco, France, the UK and the US, as the Kingdom aims to be the first choice for date consumers globally
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ArticleSweet success for ClemenGold
The South African citrus brand has won a leading award in what is a tough Asian market
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ArticlePlan ahead for Fruit Logistica 2023, which has something for everyone
Make sure you are fully prepared for your return to the world’s biggest and best fresh produce trade exhibition
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ArticleAlanar coping with changing climate
In 2022, the climate caused different cherry production regions in Turkey to overlap and shortened the campaign, but Alanar believes the good reputation of its brand and concerted effort on sustainability will ensure success
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ArticlePink Lady kicks off season with optimism
A larger Pink Lady crop has been harvested in Italian, French and Spanish orchards this season, with the Pink Lady Association stressing its continued commitment to quality and the environment
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ArticleNZ pipfruit business rebrands to Kiwi Crunch
Freshmax apple and pear business renamed Kiwi Crunch following sale to GTP Orchards
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PodcastsFruitbox 94 · Abs van Rooyen, Clemengold
Chris and Abs discuss the impact of branding in the fresh produce business
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ArticleFresh Del Monte launches carbon-neutral pineapple
Group to sell fruit under Del Monte Zero brand after success of carbon sequestration project in Costa Rica
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AnalysisEC publishes school fruit and veg programme report
Some 54.6 per cent of European children consumed fruit, vegetables and milk in those schools utilising the community promotion programme
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ArticleBright start for Kissabel in UK
Red-fleshed apple range receives positive feedback in consumer tastings as Worldwide Fruit spearheads marketing push
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ArticleAmbrosia apples hit European shelves
Harvest volumes in Piedmont and Val Venosta are at the same level as last year, with apple quality said to be good
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ArticlePaul Clüver handed conservation award
Former Capespan and Unifruco chairman rewarded for his conservation work on his family fruit farm in Elgin, South Africa
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ArticleAsia Fruit Logistica heads back to Hong Kong
Asia’s premier fresh fruit and vegetable trade show returns to AsiaWorld-Expo in Hong Kong on 6-8 September 2023
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PodcastsFruitbox 93 · Carlos Bonet & José Vottero, Fresh Fruit-X
Carlos and José speak with Chris about tapping into the potential of the Asian market as the engine of the planet shifts to the east
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ArticleEl Teriak Farm on solid growth path
The Egyptian grower-exporter is confident of the continued potential of Egyptian produce on the world stage, expanding production and investing in packing and juicing facilities
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ArticlePrimland extends European operations with “We are growers”
French kiwifruit specialist Primland is continuing its “We are growers” positioning for Northern Hemisphere exports, establishing partnerships for Oscar kiwifruit with growers in Greece, Italy and Portugal
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ArticleMixed plum breeds make their mark
New-look ‘interspecific’ plum varieties are making headway in South Africa, offering greater options for exporters
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ArticleSchool Scheme under scrutiny
Freshfel Europe has stressed the value of the continued implementation of school fruit and vegetable schemes to the EC
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ArticleUS blueberries in sports marketing push
US Highbush Blueberry Council is positioning fruit as performance food in Asia and highlighting its use in various savoury applications in new efforts to boost sales