Marketing – Page 136
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ArticleBrands coming back stronger
Private label has greatly affected the prospects for traditional fresh produce brands, which have in turn worked hard to fashion a new future for themselves
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ArticleDole South Africa breaks grape silence
Dole South Africa has for the first time released details about its new series of grape cultivars which are marketed under the Mando brand
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ArticleLe Crunch delivers healthy message
The French apple association's latest campaign was aimed to promote healthy eating amongst UK children
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ArticleDelayed Picota promotion starts in UK
Spanish cherry promotional campaign begins 15 days later than expected due to weather-related difficulties
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ArticleEU school fruit scheme funding falls
Funding allocations set to fall in the UK, France, Germany, Spain and the Netherlands, but rise in Italy and Portugal
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ArticleAsaja slams Minute Maid campaign
Valencia-based Ava Asaja questions legality of Minute Maid health claims over new orange juice drink
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ArticleNZ Prime Minister backs Zespri model
John Key underlines government's support for the existing New Zealand kiwifruit export system on visit to Zespri headquarters
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ArticleFlandria unveils new campaign
Flandria has revealed its new promotional campaign, designed to make Belgian consumers actively seek out Flandria-branded fresh produce
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ArticleChiquita Hellas supports sporting initiatives
Company’s Greek subsidiary hands out thousands of free bananas at sports events and social schemes
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ArticleChiquita makes healthy start to summer
Chiquita Hellas subsidiary holds summer parties in three Greek cities, encouraging consumers to include bananas in their diet
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ArticleDel Monte launches health campaign
Massive marketing initiative set to "jumpstart healthy lifestyle" with promotions across range of in-store, mobile and social media
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ArticleCatalan associations announce merger
Major Catalan fresh produce associations Catalonia Qualitat and Asofruit have announced merger after three years’ of talks
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ArticleBGA's new campaign targets men
The UK's men are the target of the Brassica Growers’ Association's new campaign highlighting broccoli's role in reducing prostate cancer risk
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ArticleFraîch'attitude looks to kids
Children from the Midi-Pyrénées region were treated to an educational day about fresh produce as part of France's Fraîch'attitude Week
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ArticleAndalusia to promote Mediterranean diet
In collaboration with Culinary Institute of America, Spanish region of Andalusia will stage campaign in US to promote Mediterranean diet
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ArticleEosta launches campaign in RSA
The Dutch company has unveiled a new campaign in South Africa, using the attention of the World Cup to help improve social conditions
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ArticleZespri dismisses T&G kiwifruit plans
As it prepares to decide on commercial future of four new varieties, Zespri says there's "nothing new" in T&G's global kiwifruit plans
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ArticleRetailers deny Agrexco boycott plan
Two of Italy's leading supermarket groups have distanced themselves from claims of a possible ban on all Agrexco Israeli products
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ArticleVI.P marks two decades in business
Major supplier of fresh apples, berries and vegetables marks 20th anniversary with opening of new sales and marketing office
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ArticleBrand Dossier | Rooster
A campaign featuring Desperate Housewives actress Marcia Cross has boosted awareness of Albert Bartlett’s Rooster potato brand in the UK and bagged a major industry award