Marketing – Page 147
-
ArticleNZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer
-
ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
-
ArticleGreenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
-
Article
Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
-
ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
-
ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign
-
ArticlePiedmont firm launches new berry brand
New marketing identity Delizie di bosco del Piemonte to be promoted in selected branches of Coop Italia throughout the summer
-
ArticleNZ minister praises emissions study
David Carter has welcomed work done by the country's topfruit industry into calculating its carbon footprint
-
ArticleCapespan strengthens Namibian position
The group has established a new export operation in a country where it has seen recent table grape volume growth
-
ArticleFoods from Spain winners announced
UK schools rewarded for artwork focused on healthy eating and fresh fruit and vegetables from Spain
-
ArticlePipfruit NZ calls for joint marketing
Chairman Ian Palmer tells national radio station that a more concerted approach to apple exports is required in Europe
-
ArticleEU approves agricultural promotions
The European Union is to contribute some €27.8m to 16 marketing programmes in 12 of its member states
-
ArticleCapespan launches leadership programme
The group has launched the Capespan Academy to offer a leadership development programme for land reform projects
-
ArticleChile kicks off bumper avo deal
After two difficult seasons, Chile expects to ship a solid crop of avocados this year, with record volume earmarked for the US market
-
ArticleJuventus stars follow soft fruit path
Amauri Carvalho de Oliveira and Hasan Salihamidžic formally open the Sant'Orsola cooperative's 2009 season
-
ArticleHortiberia joins Proexport
Spanish export association Grupo Hortiberia has joined Murcia fresh produce export association Proexport
-
ArticleCabasc runs prize draw in aubergine packs
A Finish couple has drawn a winning ticket to Andalusia in a promotional competition run by Almeria-based vegetable cooperative Cabasc
-
CommentFyffes brand marks 80th anniversary
World’s oldest fresh produce label set a notable benchmark for the marketing of fruit and vegetables in Europe and worldwide
-
Article
Bellaverde set for UK growth
A new sweet-tasting broccoli variety is to hit supermarket shelves this month, backed by a celebrity PR campaign
-
ArticleApofruit launches Solarelli summer promo
New advertising campaign due to start next week in order to promote range's summer products, including peaches and nectarines