Marketing – Page 156
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Article
Andalucia launches €1m produce campaign
Some 24 fresh produce regulatory councils in Andalucia have joined with the region’s government to create a new promotion campaign
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ArticleBacking for EU school fruit scheme
EU ministers are behind a scheme to provide free fresh produce for schoolchildren in a bid to combat child obesity
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ArticleMonkey business for Dole France
The French company is embarking on a major communication drive to mark its partnership with new film Space Chimps
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ArticleWorld Food award for European Flavors
The Italian export trade promotion was presented with a stand design prize at last week's World Food Moscow
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ArticleRising demand sharpens value focus
Fruitnet.com speaks to Dr David Bosshart about the impact of changing consumer behaviour on the European market for fresh fruit and vegetables
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ArticleBrassica sales primed for good growth
Sales of cauliflower, cabbage, broccoli and sprouts are underperforming and require more new marketing ideas
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ArticleLe Crunch kicks off UK campaign
This season, Le Crunch plans a variety of initiatives in the UK, demonstrating the market’s continued importance for French apple producers
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ArticleFive a day not a hit in the UK
12 per cent of the UK population are not eating the recommended daily amount of 5 fruits or vegetables per day in the UK
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Article
Ecohal-Granada joins Hortyfruta
Aim of united Andalucian fresh produce body brought a step closer with the news that Ecohal-Granada is to be integrated into Hortyfruta
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ArticleHass avocados set for UK push
September will see the season's first shipment of Chilean Hass avocados reach the UK
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Article
Flandria reveals plans for Customer Day
Belgian quality label Flandria plans to take advantage of the exposure generated by the country’s annual Customer Day
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ArticleUK growth for Picota cherry sales
The Spanish Picota deal has enjoyed a fruitful season in the UK, with sales growth driven by high quality fruit and extensive promotional activity
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ArticleKaki company plans premium brand
Fuster Moncho set to launch “high quality” persimmon brand for new season
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Article
Sainsbury's lowers produce prices
The group is lowering prices on fruit and vegetables and is adding new ranges at its stores
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Article
Fraich’attitude returns to screens
The French campaign to boost fresh fruit and vegetables consumption is back with a new television advertisement
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ArticleBrazil unveils melon marketing drive
The promotional campaign is set to take place in Poland and Russia, where Brazil says it aims to boost its market presence
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ArticleCreno caters for the kids
In an effort to encourage children to eat healthier snacks, Creno is targeting “back to school” kids with its reusable fruit boxes
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ArticleZespri reports kiwifruit sales surge
The New Zealand-based kiwifruit marketer has announced a hefty increase in volumes sold up until mid-August
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ArticleCapespan Gold expands supply base
Select volumes of Brazilian table grapes will carry Capespan’s premium export label for the first time this year
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ArticleHas the Flandria label been overused?
Research into the consumer perception of quality labels has found that the Flandria label is considered relatively standard