Marketing – Page 4
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AnalysisFruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin
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ArticleEarly start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
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ArticleHoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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NewsInnocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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ArticleSanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
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ArticleTurbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
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ArticleMelinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
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PodcastsFruitbox 104 · Chris Mack, Fresca Group
Chris Mack of Fresca, one of the oldest established fresh produce businesses in the UK, speaks about the past, present and future of the industry
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ArticleExciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
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CommentComment: Create a credible brand presence that sells
How can fresh produce brand owners get their trademarked products seen by supermarket shoppers? That’s not always easy, but also not impossible, says Naomi Farmer of Brandbloom
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NewsMission Produce releases sustainability report
Fiscal 2023 report, named ’Finest for the Future’, covers operating procedures, projects, achievements and use of resources
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NewsDel Monte named one of America’s Most Trusted Companies
Company is ranked number eight by Newsweek in the food and beverage category for consumer, investor, and employee trust
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ArticleJersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
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ArticleVog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
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AnalysisFruit Logistica: Breeding a healthier and tastier future
The opening Future Lab session in Berlin saw Josep Estiarte of Bloom Fresh talk about sustainability, health and taste in the breeding process
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ArticleTrio of top athletes recruited for new California Prunes campaign
European social media campaign to feature champion swimmer, diver and volleyball player
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ArticleVersatility and convenience behind Belgian cucumber rise
In Belgium, consumption of cucumbers has nearly doubled over the last 15 years, and cooperative BelOrta says a whole new market is opening up for snacking and added convenience
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ArticleOrsero springs into action with avocado and baby mango packs
Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs
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ArticleNew quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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ArticleAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit