Marketing – Page 4
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NewsGiulia Montanaro joins apple brand Sambòa
Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
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NewsHortgro launches US stonefruit promotion
Plum Possibilities consumer campaign aims to drive demand for plums and encourage shoppers to participate in the sweepstakes
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ArticleAmbrosia back on TV with “Divine for the whole family” campaign
Brand will sponsor some of the most popular programmes on air right now
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ArticleFrance’s Interfel honours its first president, the late André Potel
André Potel, who was the first president of both Interfel and Aprifel, in addition to serving as director of CTIFL, has “left his mark”, according to Interfel
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NewsOrri Jaffa offers Israel citrus update
The country’s overall citrus yield is set to fall 4.5 per cent this year
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PromotionComing soon: Fresh Focus Berry 2025
Fruitnet’s special annual publication is the perfect platform to promote your brand to the global berry business
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PromotionRegister now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March. Why Attend? ✅ Gain exclusive insights from senior leaders at companies including Driscoll’s, Hortifrut, ...
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ArticleAlbert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
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NewsDriscoll’s, Hortifrut, and Rabobank share knowledge at Fruitnet Berry Congress 2025
Several of the world’s leading berry companies will take part in Fruitnet’s event on 13-14 March in Rotterdam
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ArticleTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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ArticleCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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ArticleHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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ArticleBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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ArticleIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit
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NewsUK imports of South African raisins soar
The UK imported 9,100 tonnes of raisins from South Africa in 2024, up 137 per cent year-on-year
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ArticleFlanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
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NewsPink Lady partners with Judi Love to ‘Empower Your Lunch Hour’
Apple brand has enlisted the help of comedian Judi Love to take on the ”lunchtime taboos that dominate UK offices”
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ArticleBollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time
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NewsSyracuse lemons star in new television advert
Three-year campaign to highlight the PGI-protected Sicilian speciality continues with TV promotion on Rai channels
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ArticleEgyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world