Marketing – Page 94
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ArticleVeiling Zon granted royal title
Dutch fresh fruit and vegetable supplier marks centenary with special anniversary event in Venlo
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ArticleConference targets German market
VLAM and GroentenFruit Bureau’s successful Conference pear campaign in Germany is set to be extended to the rest of the country
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ArticleGlobal promotional networked formed
IFAVA and AIAM5 join forces to to form the new Global Network for the Promotion of Fruit and Vegetable Consumption
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ArticleHere comes the SunGold
Hopes are high for SunGold kiwifruit in Europe, as Zespri continues its promotional campaigns in France
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ArticleNW pear crop up 2 per cent
US Northwest pear growers are eyeing a 451,000-tonne crop, with promotional activities planned across 36 countries
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ArticleRacy contest promotes artichokes
Prince de Bretagne is building on last year’s saucy artichoke theme with the launch of a tongue-in-cheek photo competition
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ArticleZespri creates magical world
In order to promote the arrival of its SunGold kiwifruit variety in Europe, Zespri is launching a new “augmented reality” app
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ArticleStrong performance for Italian Jingold
With Southern Hemisphere supply ensuring a 12-month campaign, the Italian kiwifruit brand is said to be doing very well
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ArticleTomabel mushrooms rely on quality
In the face of stern competition from Polish mushroom exporters, Belgium’s REO Veiling turns to its Tomabel label
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ArticleDomestic optimism, global growth
Fruitnet takes a look at the UK and global kiwifruit markets with Chingford and Zespri
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ArticleJazz jostles for young consumers
The apple brand is launching its exclusive Jazz Apple Juniors Club in the UK, as it seeks out a younger audience
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ArticleTomra lands business award
Group recognised for high standards of innovation, business ethics and financial success
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ArticleJazz targets children with website
Enzafruit Continent has launched a new online portal featuring games, recipes and more
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Article‘Like Organic’ to save soils
With 30 football fields of soil being lost every minute to overfarming, consumers are being encouraged to 'Like Organic'
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ArticleThe guessing game
Fresh Position's Steven Maxwell looks at the development of trends in the industry, and asks just who is doing the driving
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ArticleSpanish producers plan to merge
Union of Coexphal and Ecohal will create producer organisation with annual output of 3.5m tonnes
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ArticleZespri expects even larger volume
Company confident of renewed demand for larger crop of SunGold kiwifruit and overall 74m-75m trays of Green this season
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ArticleSandía Fashion season kicks off
New investment in research and development will enable label to adapt to future market trends, says AGF Group
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ArticleTime for rethink on consumption
EVS2015: The importance of the brain’s automatic reactions to different types of food has been underestimated, delegates at European Vegetable Strategies heard last week
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ArticleDutch retailer introduces fresh produce happy hour
Hema says the promotion is designed to increase sales and cut food waste