The International Fresh Produce Association and Produce Plus Magazine are pleased to announce entries are now open for the 2022 Marketer of the Year Award (MOYA), proudly sponsored by Seeka.
Now in its eleventh year, MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries.
The award is open to any individual or team, with nominees sought from all parts of the value chain.
Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign. Five finalists will be selected from the field of entries, with the winner to be presented at the Hort Connections conference and trade show in Brisbane on 6-8 June 2022.
Darren Keating, CEO ANZ of the International Fresh Produce Association, said marketing plays a vital role throughout the value chain.
“Attracting customers requires marketing. In the fresh produce industry, our products can often be difficult to distinguish from each other, but thanks to the art of marketing we can tell our story of our fresh fruit, vegetables and flowers – educating, informing and delighting consumers, and ultimately selling more product. MOYA recognises the businesses and individuals who excel in this field,” said Keating.
Matthew Jones, Editor of Produce Plus Magazine, expects MOYA 2022 to be hotly contested.
“Despite a number of challenges lingering from the global pandemic, we’ve seen some outstanding examples of marketing in the fresh produce and floral industries over the past 12 months,” said Jones. “I’m constantly amazed by the ability of marketers and marketing teams to innovate when it comes to developing their campaigns. We look forward to celebrating this innovation with MOYA in 2022.”
This year’s winner will join an illustrious honour role, including the ‘A better choice!’ marketing team for the ‘Shop & Win’ marketing campaign, which took out the award in 2021.
Other MOYA winners include Pinnacle Fresh with its ‘Dracula Citrus’ campaign (2020); Olivia Grey of Hort Innovation for the ‘Hailstorm Heroes’ campaign (2019); T&G Global’s marketing team for the ‘Lotatoes Potatoes’ campaign (2018); Compac’s Matt Stillwell for the ‘Spectrim launch’ campaign (2017); Matthew Crouch for the ‘Sumo Citrus’ brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for its ‘Love Beets’ campaign (2014); Lisa Cork for the ‘Love Kumara rebranding project’ for Delta Produce (2013); and Sarah McRae for her marketing of the Mahana Red Apple in New Zealand (2012).
Self-nominations and nominations by third parties are welcome and must be received by 29 April 2022.
Entry forms are available HERE.