Quality prioritised as volumes drop in the wake of poor weather
New Zealand’s cherry and stonefruit seasons have reached their final stages, and industry body Summerfruit New Zealand has congratulated growers for persevering through a challenging season.
Summerfruit NZ chief executive Dean Smith said growers had committed to quality in the face of lower volumes resulting from poor weather.
“As the sun begins to set on the 2025/26 season, it is a natural time for reflection. While many New Zealanders have felt “short-changed” by the summer weather, our growers and industry partners have worked hard to ensure that consumers didn’t feel the same way about their summerfruit. It has been a season of grit, with some difficult choices, and an impressive commitment to quality,” Smith said in an industry update.
New Zealand has exported 3,267 tonnes for the 2025/26 season, down from the 2024/25 season’s 5,158 tonnes, but Smith said the industry’s strategic position remains strong, and it expects a robust recovery next season.
“This year, weather varied greatly between our main growing regions. Hawke’s Bay enjoyed largely favourable conditions, while Central Otago growers were challenged with unseasonal rainfall, persistent wind, and cooler than typical temperatures,” said Smith.
“These factors forced some tough decisions, higher costs, and stress - especially for those growing cherries for export. Many had to prioritise quality over quantity, impacting returns but protecting our reputation in key markets.”
Despite the obstacles faced by exporters, Smith reported the domestic market had performed particularly well, supported by exceptional quality.
