Foodservice supplier startup celebrates five years

New Covent Garden Market-based Fresh Union Group is celebrating five years with plans for more investment and expanded reach across the UK.

Founded in May 2021, the company has grown from a Covid startup to a 70-employee foodservice supplier. 

It now operates across fresh, frozen, dairy, dry goods, and prepared, supplying restaurants and hospitality operators across London, the M25, Brighton, Cambridge and Birmingham.

“From day one, we focused on supporting chefs and operators during some of the most difficult moments for hospitality,” said co-founder Oscar Gomes. “The growth we’ve achieved reflects the trust our customers place in us every single day.”

With capacity to import, prepare and distribute product, Fresh Union stocks a range of its own brands including Attila Reserve frozen fruit and vegetables, Avoluscious avocado chunky pulp, FU Juices and Shimnai rice products. 

The company expanded into a four-arch warehouse facility at the market two years ago, launched an online ordering platform supported by 24-hour customer service and emergency delivery across London.

It now has plans to invest further in infrastructure, sourcing and technology, while expanding reach across the UK.

“We’re proud of what we’ve built in five years, but even more excited about what comes next,” said co-founder, Robert Murchison

Customers have shared testimonials to celebrate the fifth anniversary, including director for product at The Salad Project, Clementine Haxby, who said: “Fresh Union have been one of our most trusted partners for five years, and they remain the benchmark for what a great produce supplier looks like. Across 12 London sites, consistent quality isn’t a nice-to-have – it’s everything.”

Chef patron at Riding House Café, Henry Omereye, added: “It’s rare to find suppliers who combine quality produce with such a strong level of service and genuinely good people behind the scenes.”