Country of origin information will have to be supplied with fresh produce in New Zealand once new laws come into effect.
From 12 February 2022, New Zealand businesses must comply with the new Consumer Information Standards (Origin of Food) Regulations that apply to certain fresh and thawed foods including fruit, vegetables.
Vanessa Horne, general manager fair trading of the New Zealand Commerce Commission, said consumers would benefit from the new regulations.
“Mandatory country of origin information will let consumers know where certain food comes from and help them make informed decisions when they are buying these products,” said Horne.
Foods covered by the regulations will need to state the country of origin on the packaging or on a sign nearby.
For example, bananas from Ecuador will need to be clearly identified as being from Ecuador, either on packaging, labels or signage placed on or next to the shelf.