Middle East event joins with WOP Dubai

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Fruitnet.com Staff

BY FRUITNET.COM STAFF

Middle East event joins with WOP Dubai

The Middle East’s leading fresh produce conference event, Eurofruit Congress Middle East, has joined up with WOP Dubai to offer the ultimate conference and trade exhibition

Middle East event joins with WOP Dubai

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This year's Eurofruit Congress Middle East promises to be even better than last year's, which saw 230 delegates from 30 countries convene in the Middle East's fresh produce hub to discuss the key trends and changes affecting the market.

This year's conference programme will look at the challenges facing retailers in the Middle East as consumer expectations continue to rise, shifting dynamics in the Gulf and what the changes mean for the future of the industry in the region.

Bostjan Kozole, from leading Slovenian exporter Evrosad, will lay the case for Slovenia as a potential new source for the Middle East to guarantee year-round supply of fruit.

Other confirmed speakers include Simon Bakht from AMFI (Lebanon) and Raquel Herce from Mint (Spain), who will discuss effective marketing actions in the Middle East and what can be learned from promotional campaigns abroad.

Besides hearing from industry experts, delegates will have ample opportunities to make quality new contacts within the region and beyond. The conference is an unmissable event for any fresh produce company interested in the lucrative Middle East market.

Register online before 1 September 2011 and benefit from an exclusive 15 per cent saving on the standard delegate fee.

Keep up to date with speaker, programme and market news at www.eurofruitcongress.com/me

For all delegate, marketing and press queries, contact:

Hannah Gorvin
Commercial Manager, Eurofruit Congress Middle East
24-25 September 2011
Tel: +44 20 7501 3707
Fax: +44 20 7498 6472
Email: info@eurofruitcongress.com

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