This year's Fresh Produce India takes place on 25-27 March 2012 at the ITC Maratha, Mumbai, and promises unmissable insights from industry leading experts from India and beyond.
John Baker, chief executive of Produce Marketing Australia, which he established in 1998 to provide marketing, promotion and consultancy services to the international fresh produce industry, will address delegates on the topic of effective retail marketing.
John draws on 30 years' experience in the field, and for Washington apples and potatoes, and Northwest US pears and cherries, he has delivered over 100 retail-training workshops to almost 200 retail groups in 14 countries.
Through a case study on his work with Washington apples in India and other global markets, John will focus on the key aspects – from shopping environment and product variety and quality to maintaining the cold chain and investing in staff – that companies should concentrate on to mount meaningful marketing campaigns.
As well as hearing from trade experts such as John, Fresh Produce India delegates will benefit from ample networking opportunities so they can better understand the produce business in India and forge long-lasting contacts.
Register online and save 20 per cent on the standard delegate fee.
Keep up to date with speaker, programme and market news at www.freshproduceindia.com
For all delegate, marketing and press queries, contact:
Hannah Gorvin, Commercial Manager
Fresh Produce India, 25-27 March 2012, Mumbai
Tel: +44 20 7501 3707
Fax: +44 20 7498 6472
info@freshproduceindia.com
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