Sri Lanka's fruit and vegetable exports increased by eight per cent on last year's figures through the first five months of 2010, the country's Daily News reported.
The nation's fresh produce exports are worth around SLRs3bn (US$26.39m) each year, but National Chamber of Exporters (NCE) president Sarath de Silva said they were targeting a figure of SLRs10bn (US$87.98m) by 2020.
Sri Lanka has been exporting fruit and vegetables for the past two decades, primarily to markets in the Middle East, and the NCE believes branding the produce is the way to increase shipments.
Pineapple, passion fruit, red lady papaya, dragon fruit, rambutan and avocado are the country's chief fruit exports.
Mr de Silva added that only two-thirds of Sri Lanka's available land could be cultivated because of terrorism concerns, and it is hoped this area will increase.