Poland officially kicked-off the 2018 blueberry campaign in the country by celebrating Polish Blueberry Day on 1 July.
The fruit festival is a symbolic event marking the beginning of the harvest, promoting the qualities of the fruit which has become a major success story for Polish exporters.
Polish Blueberry Day brought together consumers, growers and dieticians, with presentations featuring the qualities of blueberries, fresh fruit and blueberry preserves held at the Breakfast Market in Warsaw.
Promotions and tastings are held at the beginning of July in over 600 locations across Poland as the season gets underway.
Poland is one of the leading producers of berries in the world, with as much as 80 per cent of production exported, sold to 25 countries across four continents.
"The fruit goes to the most demanding markets" said Dominika Kozarzewska of the Polish Blueberry Promotion Foundation for Polish Press Agency.
This year, Lidl Poland became a special partner of the promotional campaign. Blueberries from Polish suppliers are already available (on Lidl shelves) in a number of European countries, including the UK, Ireland, Germany, Slovakia and Hungary.