The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Online tool helps prepare for event

Asia Fruit Logistica's Virtual Marketplace allows visitors to access key exhibitor information prior to the September event

Online tool helps prepare for event

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"With some 3,500 visitors expected at ASIA FRUIT LOGISTICA this year, it's vitally important that visitors take full advantage of everything the trade fair has to offer," explained Gérald Lamusse, managing director of Global Produce Events GmbH, which  organises Asia's leading trade fair for the international fresh fruit and vegetable business.

"The Virtual Marketplace is a very effective tool you can use today, many weeks before the trade fair opens its doors," said Mr Lamusse. Virtual Marketplace can be viewed at www.asiafruitlogistica.com, which also contains valuable information about special room rates that are available for visitors in leading hotels located close to the convention centre in Hong Kong.

ASIA FRUIT LOGISTICA takes place on 2-4 September 2009 at Hong Kong's Convention and Exhibition Centre (HKCEC). More than 200 companies from over 30 different countries are exhibiting this year, from all the leading markets in Asia, such as China, Korea, Japan, Taiwan, Thailand, Malaysia, Indonesia, and the Philippines, as well as leading supplying countries such as the United States, Australia, New Zealand, France, Italy, Spain, Netherlands, Belgium, South Africa, Argentina, Peru and, for the first time, Brazil and Chile.

ASIA FRUIT LOGISTICA takes place alongside Asiafruit Congress, Asia's leading conference event for the fresh fruit and vegetable business. Organised by Asiafruit Magazine, the three-day conference and networking event brings together a panel of international speakers and expert panellists from across the region to discuss issues of importance to the day-to-day business.

Conference themes at this year's Asiafruit Congresss include the new market dynamics in Asia, success stories in consumer marketing, the sourcing opportunities in Asia, and the impact of trade liberalisation. More information is available at www.asiafruitcongress.com

For more information, go online to www.asiafruitlogistica.com and www.asiafruitcongress.com or contact Ms. Claudia Bach (bach@gp-events.com, Tel: +49 30 3038

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