Convenience retailer Budgens has seen double digit growth on some own-brand product lines as it continues to develop its own-brand range.

So far this year, Budgens has launched more than 500 lines and reports it is on track to launch a total of more than 600 this year.

A raft of £1 promotional offers on the relaunched Budgens fresh produce range saw sales increase by up to six-fold in Budgens stores.

Packs of grapes for £1 increased by 550 per cent and potatoes by 250 per cent. The £1 deals were supported with a point-of-sale package that included banners, hanging arrows and posters.

At least five fresh produce items are available every three-weekly promotional period for £1 each and flagged up on consumer leaflets.

Jemima Bird, Budgens marketing director, said: “Customer feedback has been extremely positive and all our relaunched own-brand products are enjoying year-on-year growth. Consumers are increasingly looking for value for money without compromising on quality and we have responded by focusing on the development of a quality, own-brand range.”

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