Fresh produce marketer Freshmax will this season send its New Zealand-grown Kiku apples to a range of new markets in Asia and North America.
Encouraged by a successful campaign last year in Taiwan, Freshmax has expanded Kiku marketing programme into Malaysia, Singapore, Thailand, North America and Japan this season.
The marketer will benefit from an increased crop this season.
Freshmax division manager Tracey Burns said building relations with retailers in these markets was an important part of the company's marketing strategy for the product.
“We are working together with our customers to launch Kiku in retail, with a very promising uptake so far. Kiku has big potential particularly in South East Asia, and is a strong brand that Freshmax is excited to have in their range.”
No comments yet