Analysis from FPJ – Page 7
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AnalysisOpinion: Christmas giveaways devalue produce category
Christmas discounting and giveaways devalue produce during a peak sales period, writes consultant Andrew Ovens of Paradox Marketing
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AnalysisAnalysis: How to set up export links before Brexit
Fresh produce firms should capitalise on export potential by targeting niche markets and selling the 'story' as well as product
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AnalysisHow valuable are trade bodies to marketing?
As retailers shift to more direct relationships with suppliers, Nina Pullman asks: What is the marketing value of paying into a trade body?
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AnalysisOpinion: We need glass, not Trump's walls
Fresca CEO Ian Craig on why the growing opportunities in UK food require investment in infrastructure and people
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AnalysisOpinion: Prepared fruit is no longer an afterthought
Prepared fruit has transformed into a leading category for innovation, taste and flavour, writes PrepWorld's Ben Olins
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AnalysisAnalysis: The phoenix rises
Following recent cases of companies going bust and their directors starting straight up in business again, Michael Barker asks a leading law firm to explain what is legal and how traders can protect themselves
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AnalysisOpinion: Brexit could halt overseas investment
AHDB's Stephen Howarth on how potential post-Brexit import tariffs may discourage overseas investment by UK fresh produce firms
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AnalysisBrexit analysis: The pain in Spain
Britain and Spain have a vitally important trading relationship on fresh produce, but how will that look post-Brexit?
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CommentDavid Shapley: an old-school journalist who will be missed
FPJ managing director Chris White fondly remembers his former colleague, who passed away this weekend at the age of 77
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AnalysisOpinion: Creative produce promotion is key
Abel & Cole MD Hannah Shipton on why produce firms should be proactive in marketing outside the usual spheres
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AnalysisOpinion: Prepared NPD should prioritise flavour
Freshtime MD Mark Newton on why he believes taste should have a stronger role in prepared produce innovation
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AnalysisWhy aren't packed lunches following school food example?
Charlotte Evans, lecturer in public health nutrition at the University of Leeds, on why parents and pupils are finding healthy packed lunches hard to stomach
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AnalysisOpinion: Environment should be top of the agenda
Preserving resources and protecting the environment are crucial as the climate changes, writes Duncan Worth of AH Worth
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AnalysisDo kids who grow kale eat kale?
Garrett M. Broad, assistant professor of communication and media studies at Fordham University, considers the long-term effects of school gardening
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AnalysisOpinion: Focus on young people not just seasonal labour
With increasing automation in the sector, young people should be top of the agenda rather than sourcing seasonal labour, writes Adrian Scripps' assistant manager Tom Christensen
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AnalysisOpinion: Imperial march misses a beat
Michael Barker on why calls for a return to the imperial system is the perfect 'silly season' story
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AnalysisIs Peru really the new Chile?
Peru is gaining plaudits for its rapid growth in production and exports. John Giles asks if it can be considered the new Chile
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AnalysisA big fat wasted opportunity?
The government’s Childhood Obesity Strategy has underwhelmed many observers, but what does it mean for the fruit and vegetable sector?
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AnalysisWho picked British fruit and veg before migrant workers?
Caroline Nye, a PHD candidate at the University of Exeter, charts the history of seasonal crop pickers and asks what comes next
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AnalysisWhat does Brexit mean for organics?
In the first of a series of blogs, Chris Atkinson, head of standards at the Soil Association, explores the impact of Brexit on organics