JWM’s innovative new coconut product, recovery in sight for the Philippine banana industry, plus spotlights on apples, cherries, citrus and more
The June 2026 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.
In this edition, we spotlight some innovations in product development and marketing that are moving the dial with a special focus on the tropical fruit category.
In our cover feature, Winnie Wang reports on Joy Wing Mau’s potentially game-changing new product – the Joyvio Snowball Coconut – which stands to remove key bottlenecks to the fresh coconut sector’s expansion. Through an innovative de-shelling process, both the coconut water and flesh remain fully intact in a packaged product, offering an all-in-one “drink and dine” experience for consumers. Using quick-freeze sterilisation, the product also extends the typical 60-day shelf-life of fresh coconuts to some 24 months, removing restrictions to global trade and to reaching long-distance markets. It has also enabled this premium offering to penetrate the foodservice sector.
Bree Caggiati provides a full wrap-up on Asia Fruit Logistica’s SE Asia Meet Up, which brought the industry together in Bangkok on 18-19 May. Stephen Antig of the Pilipino Banana Growers and Exporters Association (PBGEA) outlined the industry’s ongoing recovery efforts amid considerable geopolitical challenges and continuing concerns over Tropical Race 4 (TR4) disease.
As the US Northwest cherry season gets underway, North America editor Michael Barker talks to leading players about the prospects for the campaign. Michael also interviews Ian Le May, the recently installed president of the California Table Grape Commission, about his ambitions to cement the state’s reputation in markets around the world.
Elsewhere, John Hey’s interview with miniature snack apple brand Rockit and its Hong Kong distributor Freco highlights the penetration that can be achieved through innovative marketing, from branded trams to integration of the fruit into café settings.
All this, plus category features on citrus, avocados and more.
