Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
Ahead of the new school year in the US, Wonderful Halos has partnered with Blippi, an American educational YouTube channel, to inspire healthy habits in young children and families.
The national campaign, “Halos Save Lunch,” follows Blippi on a mission to find the perfect lunchbox snack.
“Blippi has become a trusted friend to so many families, and he embodies what Wonderful Halos stand for – healthy fun – making this a natural partnership,” said Jennifer Hirano, vice president of marketing for The Wonderful Company. “As families head back to school, we’re excited to show parents that Wonderful Halos are a nutritious, convenient, and Blippi-approved snack kids will love, and parents will feel good about packing in their lunchboxes.”
Alongside the video campaign, Halos and Blippi will team up for a series of meet-and-greet experiences in select East Coast cities, where families can meet Blippi in person, snap photos, and enjoy Wonderful Halos together. The events are designed to celebrate back-to-school with memorable moments for kids and parents alike.
In addition, Wonderful Halos has launched the Halos’ Sweetest Blippi Meet & Greet Contest where one family could win an all-expenses-paid trip to meet Blippi at one of the events.
“Partnering with Wonderful Halos is a natural fit for Blippi as we head into a new school year,” said Jeff Skaggs, senior director of brand partnerships at Moonbug Entertainment. “Blippi is all about inspiring curiosity and making learning fun, and Wonderful Halos brings that same playful, family-first energy to healthy snacking for families. We’re excited to bring our brands together to create memorable experiences for kids and parents, from the produce aisle to live meet-and-greet experiences this fall.”
Bringing the partnership to life in stores, the campaign will also include eye-catching Blippi point-of-sale displays and life-sized Blippi standees through to December 2026. The displays are designed to create excitement and offer children the chance to pose alongside their favourite explorer, Blippi, while families shop for Halos mandarins.
