Rijk Zwaan Korea officially became operational on 1 July, as the breeding specialist looks to capitalise on growing demand for premium vegetables
Rijk Zwaan has revealed that it is taking the next step in its international growth with the opening of a new subsidiary in South Korea.
The breeding specialist said that the expansion will allow it to respond more effectively to rapidly growing demand for high-quality vegetable varieties in the region, and to strengthen its service towards local customers.
The company’s continued international expansion follows on from the recent launch of a new open-field breeding station in Mogi Mirim, Brazil.
In South Korea, opening celebrations took place on 24 June, with Rijk Zwaan Korea officially fully operational as of today (1 July).
With the local organisation, offices and operational infrastructure in place, Rijk Zwaan said it has established a ”solid foundation” for direct sales activities in the Korean market.
Direct sales are expected to commence within the next two to three months, following completion of the remaining regulatory requirements.
The new location is being led by two managing directors and is based in Seoul.
“A growing market requires direct and professional support for our customers,” said managing director Ben Tax.
“By establishing our own subsidiary, we can better respond to these developments and serve our customers locally and personally.”
South Korea offers strong growth potential, the group noted, with demand increasing for crops such as sweet pepper – including sweet pointed pepper – tomato, lettuce and spinach, as well as melon and watermelon.
This is partially driven by the rise of large-scale growers and interest in horticulture among major companies across different industries.
“The Korean vegetable market is evolving rapidly, with high standards for taste and quality alongside strong momentum in smart and high-tech growing,” said Young Han, managing director Korea.
South Korean consumers have high expectations when it comes to vegetables, the group pointed out, with quality and taste playing a key role in purchasing decisions.
“The establishment of Rijk Zwaan Korea reinforces our long-term commitment to the Korean market,” added Minjung Kim, managing director Korea.
“We are proud to bring Rijk Zwaan’s people-oriented culture and values to Korea, and we look forward to growing together with our employees, customers and partners while contributing to the future of the Korean horticultural industry.”
