Company will initially plant 300ha of blueberries, with goal of reaching 1,000ha across berry categories in the coming years

Chile’s Agroberries is to invest €40m to expand its farming operation into Morocco. The company said the new venture will support is fast-growing European marketing platform by complementing its existing offering to clients across UK and European Union.


Agroberries is a leading global berry grower-marketer

As one of the largest berry marketers in the world, Agroberries supplies a broad retail client base from a combination of its own farming operations that span across more than 2,500ha globally, and a vast network of third-party growers across all berry categories.

The first phase of its Moroccan strategy includes the planting of around 300ha of blueberries in three different regions, representing a total investment of €40m. Planting has begun and will continue through 2023.

In the coming years, the company intends to further expand its grower network via licensing of its proprietary varieties with a goal of reaching a total of around 1,000ha across berry categories.

Jorge Varela, co-founder and CEO of Agroberries, commented: “Our investment in Morocco is a natural next step in our global expansion plan as a leading berry grower and marketer.

“This move leverages our deep agronomical expertise, partnership approach and will help us to continue supplying our European customers year-round with the highest quality berries.”

Agroberries is a leading vertically integrated grower, marketer, and global distributor of fresh berries, catering year-round to a blue-chip customer base of leading retailers throughout the world.

With headquarters in Chile, and marketing companies in the US and the Netherlands, the company offers premium quality conventional and organic berries.