This year it has launched the Prediction Pit, an interactive tool offers real-time football predictions and custom guacamole recipes
Avocados From Mexico is tapping into Super Bowl and sports betting hype with the launch of an artificial intelligence experience called the Prediction Pit.
The interactive tool offers real-time football predictions and custom guacamole recipes via a realistic AI avatar modelled after comedian Rob Riggle, who takes on the role of Guac Guru.
The initiative builds on last year’s AI activation that included a partnership with NFL icon Rob Gronkowski. It marks the third consecutive year in which Avocados From Mexico has opted to promote itself digitally at the Super Bowl rather than via a traditional TV advert.
In 2024, Avocados From Mexico unveiled GuacAImole, its AI-powered guacamole recipe generator. The 2025 “Guacline” featured a digitized Gronkowski and served as the precursor to this year’s expanded AI activation.
The Prediction Pit is inspired by research showing that around 88 per cent of Americans use a second screen during their viewing time, and Avocados From Mexico hope it will capture consumers’ attention more effectively than a TV spot.
With research showing that 60 per cent of Americans plan to make guacamole for the Big Game, the Super Bowl has become a lynchpin of Avocados From Mexico’s marketing strategy.
