Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’

Olympic Fruit unveiled its new campaign this week featuring a revamped website and brand movie. ‘Be part of the Olympic Journey’ invites partners and customers to accompany the company on a literal and metaphoric journey.

Desmond Jas, CEO of Olympic Fruit

Desmond Jas, CEO of Olympic Fruit

CEO Desmond Jas said the campaign is the latest step in the repositioning of the company.

“Two years ago, we embarked on a new journey for Olympic Fruit. Our recent focus has been on our internal transformation process. We are now ready to take our partners and customers with us on this journey in a truly active way as well,” he said.

The campaign features a new-look website and brand movie. “There were many reasons to renew and rebrand our website. One of the main goals was to be able to share not only what we do as Olympic Fruit, but more importantly, why we do it,” Jas said.

“In fact, the ‘why’ is particularly important to Olympic Fruit. We used Simon Sinek’s Golden Circle Model to shape our new positioning. Importing and exporting fruit is what we do. Discovering the endless possibilities in fruit to build colourful and meaningful relationships for generations to come is why we do it.”

Barendrecht-based Olympic Fruit is a family-owned importer and distributor supplying retail and wholesale customers throughout the northwest of Europe.