Chile lemon promotion in Japan

Chile has embarked on its first ever promotional campaign for lemons in the Japan.

To mark the launch of the campaign, Asoex and ProChile organised two tasting and information days for importers and specialist media at the Chilean embassy in Tokyo.

These served to highlight the availability and quality of Chilean lemons and position the country as the leading source of lemons over the summer months.

“We undertake a number of promotions for our oranges, lemons, mandarins and clementines in key global markets such as the US, our biggest market, and Japan, our main market for lemons in Asia,” said Monserrat Valenzuela of the Chilean Citrus Committee.

Chile exported 76,000 tonnes of lemons in 2016, of which almost 20,000 tonnes were destined for Asia and Japan received 86 per cent.

Charif Christian Carvajal, Asoex’s marketing director for Europe and Asia, said importers, distributors, retailers, journalists, bloggers, instagrammers and nutritionists had the opportunity to learn about the quality, safety and versatility of Chilean lemons and find out more information about the industry.

Guests were also able to sample a number of dishes prepared by chef Hideo Ogawa of Tokyo’s Toro restaurant.