Reyes Moratal at last month's Global Berry Congress

Spanish blueberry producers should focus on differentiating their offer through quality as they come under increasing pressure from suppliers in Northern Africa who benefit from lower labour costs.

This is the view of Reyes Moratal, manager of the Protected Vegetable Varieties Club (CVVP), who argues that Spain’s emphasis should be on planting new improved licensed varieties, which will give it the edge over its competitors in an increasingly crowded market.

CVVP has years of experience in managing and promoting plant varieties in Spain, having efficiently managed different citrus varieties, such as the Nadorcott mandarin, the m7 Navel orange, the Leanri mandarin and the Summer Prim lemon.

The company is now presenting its management model to breeders of new varieties.

Moratal said CVVP has the tools required for the optimum and efficient management of plant varieties. “We have the right team and the suitable knowledge to manage any variety”, she told Fruitnet.

During this current campaign the company has taken part in different international trade fairs and events to publicise its extensive experience and work in both managing and promoting protected plant varieties.

On 26 of March, CVVP went to the Global Berry Congress in Rotterdam as a sponsor of the event. “We have decided to focus on the berries, because we have observed that the production control is very lax. We can add value here to improve its positioning in the sector”, Moratal said.

CVVP provides all-round advice: from processing licenses, the production control, administration, legal and tax advice to marketing communication and promotion.

An efficient management of the plant varieties that CVVP offers means higher profitability for all the parties involved: the breeders and the farmers.