The pineapple variety will be available on Talabat Mart for a limited time only, the group says
Fresh Del Monte Produce has said it is expanding the global footprint of its premium pink-fleshed pineapple, Pinkglow, with an exclusive launch in the United Arab Emirates.
Beginning 4 June, consumers in the UAE can purchase Pinkglow pineapples only on Talabat Mart, the quick-commerce arm of Talabat, the leading on-demand delivery platform in the MENA region.
”With its vibrant pink interior, delicate sweetness, and striking presentation, Pinkglow pineapple has captivated global audiences since its debut,” Del Monte outlined.
The pineapple is the result of over 16 years of research and development and is exclusively grown in Costa Rica and distributed by Del Monte.
Until now, the variety has only been available in select markets across North America and Asia.
In the UAE, Pinkglow will be available only on Talabat Mart for six months, sold in limited quantities weekly and priced at AED125 (approximately US$34).
“This launch is a continuation of our mission to reimagine how the world experiences pineapples,” said Racha El Aawar, Fresh Del Monte’s director of regional marketing in the Middle East.
“We’re not just selling fruit – we’re curating indulgent, memorable moments rooted in decades of agricultural innovation.
”Talabat Mart’s reach and cultural resonance in the UAE make them the perfect partner to introduce the Pinkglow pineapple to consumers in the Middle East,” she explained.
Alix Julien de Zelicourt, general manager of Talabat Mart, said: “At Talabat Mart, we take pride in consistently unearthing unique and premium products for our customers; a true reflection of our pioneering spirit.
”The Pinkglow pineapple celebrates this: bold, vibrant, and extraordinary. We’re proud to be the only platform bringing this iconic fruit to customers in the UAE.”
